Naming our beers was almost an afterthought, really. When we first decided to open a brewery, there was a lot of fun talking about slogans, beer names and other parts of the business that didn’t require any concrete work. As we started building and moving through the licensing process, however, all of that moved to the bottom of the priorities. Now, with all of the equipment in, the licenses obtained and the brewing ready to begin, we return to the question of what to call our beers.
We’ve all approached this from different angles. One idea is to keep everything on a Pawtucket theme. We’re based in Pawtucket and take the brewery name from the town’s nickname so this makes some sense. In pursuing this, I had a good time learning more about the history of the city and some of its notable characters throughout the years. Some good possible names popped up and some will likely find their way onto a tap handle. Still though, the history of the town sits heavily on a handful of very important landmarks, notably our mills. The important dates and people mostly relate to that subject as well. Limiting our naming to Pawtucket winds up giving us too small of a pool from which to draw.
More likely would be theming this all to Rhode Island in general. Suddenly there are plenty of landmarks, characters, beaches and traditions that will lend themselves to names. Some traditions and names even beg for a beer to be designed for them (coffee milk stout anyone?)
The other angle to approach this all from is to look at names that are more tied to our beers. Many of the recipes we have tried have had roots that borrow from regional beers, or were personally developed with a place or event in mind. For example, I’d love to name a beer after my place in Maine, which has been in my family for centuries.
No decisions have been made yet, and the names will likely be decided on the day we have to commit them to tap handles. It’s important to us to end up with something that sounds great to everyone who will drink our beer, while being satisfying to all of us at the Bucket Brewery as well.